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Healthcare Agency Roundtable 2025: A Year of Volatility
Disruptions to U.S. healthcare policy, navigating potential changes to DTC advertising in pharma, and the continued AI push are challenging...
How Did I Get Here? AT Group’s Dr. Elsa Varghese
In a candid career profile for MM+M, Dr. Elsa Varghese, medical strategy director at AbelsonTaylor Group, reflects on her non-linear...
Deconstructing Data: Smarter Marketing with AI: Insights from Janet Barker-Evans
Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, joins hosts Jessie Lizak and David Finkelstein on Deconstructing Data to explore...
Sara Brandt Joins AbelsonTaylor Group as SVP, Head of Media for ATActivate
AbelsonTaylor Group is proud to announce the appointment of Sara Brandt as Senior Vice President, Head of Media for ATActivate, the...
Read more Sara Brandt Joins AbelsonTaylor Group as SVP, Head of Media for ATActivateWhat Pharma Can Teach Every Marketer About Risk, Regulation and Trust
What happens when regulation, trust, and creativity collide in healthcare marketing? In his latest guest post for the 4A’s and...
What Pharma Can Teach Every Marketer About Risk, Regulation and Trust
In a guest post for the 4As, Eric Densmore, SVP of Business Strategy at AbelsonTaylor Group, explores what pharmaceutical marketing...
Elsa Varghese, M.D., Joins AbelsonTaylor Group as Medical Strategy Director
AbelsonTaylor Group is pleased to announce that Elsa Varghese, M.D. has joined the agency as Medical Strategy Director. Dr. Varghese...
Read more Elsa Varghese, M.D., Joins AbelsonTaylor Group as Medical Strategy DirectorCompliance, Complexity and Creativity: The High-Stakes Reality of Healthcare Marketing
As healthcare marketing grows more complex—shaped by tighter regulations, data privacy pressures, AI, and shifting public trust—the stakes for getting...
The case for independent agencies
As mergers continue to reshape the advertising industry, AbelsonTaylor Group President Jeff Berg shares his perspective with MM+M on the...
4As: High-Stakes Reality of Healthcare Marketing
As healthcare marketing approaches a tipping point, innovation, regulation, and trust are colliding in new ways. In an October 2,...
A Front Row Seat to Big Ideas: My First Time as a Jay Chiat Head Juror
What happens when healthcare creativity meets the toughest judging room in the industry? In a guest post for the 4As,...
Learning the Ropes: Lessons in Persistence and Growth
What can circus aerials teach a healthcare marketer? For Trish Reynolds, VP, Director of Marketing Intelligence at AbelsonTaylor Group, mastering...
