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Pharma brands are struggling to keep the attention of digitally savvy HCPs
Lynnette Hunter, EVP, Director of Client Services, talks to MM+M’s Jack O’Brien about what a digitally savvy HCP is in...
Read more Pharma brands are struggling to keep the attention of digitally savvy HCPsSix steps to navigating the future of pharmaceutical advertising
Terence Prudhomme, Senior Media Director for AT Activate, discusses six steps to optimizing the evolving media landscape for pharma advertisers to communicate...
Read more Six steps to navigating the future of pharmaceutical advertisingHow will medical marketing’s DE&I efforts fare in 2025?
Antonio Rivera, director of engagement at AbelsonTaylor Group, discusses how as AI becomes more embedded in healthcare and marketing, it...
Read more How will medical marketing’s DE&I efforts fare in 2025?Social Media Marketing Trends 2025 Report
Thenetworkone just released its annual industry resource on social media trends, including expert insights from AT Group’s Associate Director of Engagement...
Read more Social Media Marketing Trends 2025 ReportAn Indie POV on the Omnicom-Interpublic Merger
AT Group President Jeff Berg recently joined MM+M’s Jack O’Brien to discuss the future of the medical advertising industry in...
Read more An Indie POV on the Omnicom-Interpublic MergerHow will pharma marketers crack the AI code in 2025?
MM+M January 3, 2025 In the article, “How will pharma marketers crack the AI code in 2025?” AbelsonTaylor Group’s Amy...
Read more How will pharma marketers crack the AI code in 2025?Top Innovations of 2024: AT Activate
Established in 2012, PM360 introduced the first-ever issue focused entirely on the pharma and healthcare marketing industry’s latest innovations. In 2024,...
Read more Top Innovations of 2024: AT ActivateFive Data-Driven Media Planning Principles for Pharma Marketers in 2025
Data-driven media planning is not just about crunching numbers—it’s about understanding people. Account Planning and Insight Innovation VP Mike Czuba...
Read more Five Data-Driven Media Planning Principles for Pharma Marketers in 20254 Magic Consumer Campaigns That Could Inspire Pharma
AbelsonTaylor Group’s VP Creative Director Richard How explores several health-related consumer campaigns and the potential impact they could have on...
Read more 4 Magic Consumer Campaigns That Could Inspire PharmaTop Biopharma/Biotech Trends to Watch in 2025
Offering views on top trends to watch, Eric Densmore, SVP, Director of Business Development, and Lane Degenhart VP Account Director,...
Read more Top Biopharma/Biotech Trends to Watch in 2025Building an Environment of Diversity, Equity, Inclusion, and Belonging
Senior Vice President of People Experience, Beth Bogacz, shares her thoughts on how AT Group’s culture of psychological safety contributes...
Read more Building an Environment of Diversity, Equity, Inclusion, and BelongingCommitment to Flexibility, Partnership, and Human Connection Fosters Stronger Outcomes
As part of the annual MedAdNews Healthcare Agency Roundtable discussion, AbelsonTaylor Group’s Christe Volke, VP of Media Strategy, offers her insights...
Read more Commitment to Flexibility, Partnership, and Human Connection Fosters Stronger Outcomes