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Agenda 2025: A New Frontier
In MedAdNews’ “Agenda 2025: A New Frontier,” AbelsonTaylor Group leaders discuss what’s on the horizon for medical advertising in light...
Read more Agenda 2025: A New FrontierPharma brands are struggling to keep the attention of digitally savvy HCPs
Lynnette Hunter, EVP, Director of Client Services, talks to MM+M’s Jack O’Brien about what a digitally savvy HCP is in...
Read more Pharma brands are struggling to keep the attention of digitally savvy HCPsLift tickets: 6 drug launches set for a hefty sales ramp
MM+M looks at launches that are positioned for multi-blockbuster status, thanks to their promise of fulfilling unmet needs, impacting public...
Read more Lift tickets: 6 drug launches set for a hefty sales rampSix steps to navigating the future of pharmaceutical advertising
Terence Prudhomme, Senior Media Director for AT Activate, discusses six steps to optimizing the evolving media landscape for pharma advertisers to communicate...
Read more Six steps to navigating the future of pharmaceutical advertisingAn Indie POV on the Omnicom-Interpublic Merger
AT Group President Jeff Berg recently joined MM+M’s Jack O’Brien to discuss the future of the medical advertising industry in...
Read more An Indie POV on the Omnicom-Interpublic MergerAbelsonTaylor Group Wins 15 MUSE Creative Awards
Health and wellness advertising agency AbelsonTaylor Group capped off the 2024 spring awards season by winning 15 MUSE Creative Awards...
Read more AbelsonTaylor Group Wins 15 MUSE Creative AwardsAbelsonTaylor Group Employee Culture Initiatives Recognized With Two Prestigious WorkLife Awards for Onboarding and Wellness
Health and wellness advertising agency AbelsonTaylor Group has received two prestigious WorkLife Awards – Best Onboarding Process, recognizing AT Group...
Read more AbelsonTaylor Group Employee Culture Initiatives Recognized With Two Prestigious WorkLife Awards for Onboarding and WellnessFirstWord: Q&A with Sharlene Jenner on AI and Social Media in Pharma
Sharlene Jenner, VP of Engagement Strategy FirstWord, a top pharmaceutical industry site, published an informative Q&A on AI and social...
Read more FirstWord: Q&A with Sharlene Jenner on AI and Social Media in PharmaAbelsonTaylor Group Employee Onboarding Program Named One of the Most Interesting Innovations of 2023 by PM360
PM360, a leading trade magazine for marketing decision makers in the pharmaceutical, biotech, medical device, and diagnostics industries, has designated...
Read more AbelsonTaylor Group Employee Onboarding Program Named One of the Most Interesting Innovations of 2023 by PM360AbelsonTaylor Group Receives the Healthcare Businesswomen’s Association ACE Aspire Award for its Employee Psychological Safety Initiative
AT Group President Jeff Berg and Lisa Chengary, Senior Director of Engagement Strategy, accept the ACE Aspire Award, presented by...
Read more AbelsonTaylor Group Receives the Healthcare Businesswomen’s Association ACE Aspire Award for its Employee Psychological Safety InitiativeAbelsonTaylor Group Wins Gold and Two Silver Accolades at the 2023 PM360 Trailblazer Awards
Leading health and wellness advertising network AbelsonTaylor Group earned a gold and two silvers at the 2023 PM360 Trailblazer Awards,...
Read more AbelsonTaylor Group Wins Gold and Two Silver Accolades at the 2023 PM360 Trailblazer AwardsAbelsonTaylor Group Named PM360 Trailblazer Finalists in Nine Categories
AbelsonTaylor Group has been named a finalist in nine categories of the 2023 Trailblazer Awards. The finalists are: Professional Website/Online...
Read more AbelsonTaylor Group Named PM360 Trailblazer Finalists in Nine Categories