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Cybersecurity considerations in pharma marketing: Trust must come first
“Responsible AI adoption is essential to protecting our clients, our agency, and the patients ultimately served by the work we...
The Leadership Circle: Kelly Ofman and the New Era of Pharma Communication
AbelsonTaylor Group’s current VP & Account Director analyzes the challenges of launching category-defining therapies, managing brands under global scrutiny, and...
Think Tank – Independent vs. Holding Company Agencies
“One advantage independents have is proximity,” notes AbelsonTaylor Group President Jeff Berg in the Think Tank column of the June...
Read more Think Tank – Independent vs. Holding Company AgenciesIndependence, Innovation, and Momentum: AbelsonTaylor Group’s Defining Moment
AbelsonTaylor Group is having a moment. In a recent Med Ad News profile, the agency is recognized for a year...
A Powerful Combination for Giving Back
The group was formed during the COVID pandemic to restore wooded areas of a public golf course that had become overrun with invasive species. What began as occasional weekend volunteering evolved into a leadership role, organizing work sessions and supporting long-term planning.
The Power of Curiosity: What I’ve Learned on My Journey from Medicine to Marketing
In a recent MedAdNews byline, Elsa Varghese, M.D., medical strategy director at AbelsonTaylor Group, reflects on the role curiosity has...
AI for Beginners Podcast: “Customer Panel? Too Slow. Here’s the Synthetic Version”
AbelsonTaylor Group’s Chief Creative Officer, Janet Barker-Evans joined Dietmar Fischer on the Beginner’s Guide to AI podcast to break down how...
Read more AI for Beginners Podcast: “Customer Panel? Too Slow. Here’s the Synthetic Version”Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene
Janet Barker-Evans, EVP–Chief Creative Officer at AbelsonTaylor Group, offers MM+M’s Jack O’Brien a candid and thoughtful perspective on how Omnicom’s...
Great strategy only works when it’s executed with discipline
In the Sports Issue (Jan. 2026) of Healthcare Marketers Exchange, Jeremy Vannatta, VP-Account Director, offers a first-person account from his...
11 pieces of work that inspired top healthcare creatives
In a year-end roundup for MM+M, Janet Barker-Evans, EVP- Chief Creative Officer at AbelsonTaylor Group, shares the piece of work...
Healthcare agency roundtable 2025: Moving into 2026 – Outlook and Trends
AbelsonTaylor Group President Jeff Berg, CCO Janet Barker-Evans, and Jeanine Koch, EVP, Project Management, talk about what excites them about...
Healthcare Agency Roundtable 2025: Finding Inspiration, Sparking Creativity
AbelsonTaylor Group CCO Janet Barker-Evans reflects on creativity, technology, and what’s shaping the future of advertising in MedAdNews’ Healthcare Agency...
