AbelsonTaylor Group Wins 15 MUSE Creative Awards

Health and wellness advertising agency AbelsonTaylor Group capped off the 2024 spring awards season by winning 15 MUSE Creative Awards honoring creative excellence in the realms of advertising, creative design, and digital media. Hosted by the International Awards Associate (IAA), the competition attracted more than 8,500 entries from 22 countries.

AbelsonTaylor Group won five platinum MUSE Creative Awards for a video created to educate and motivate patients undergoing a surgical treatment to restore damaged knee cartilage.

The agency also won seven gold awards for a campaign shedding light on a therapy for tardive dyskinesia, two gold awards for a campaign supporting a novel treatment for a recurrent gastrointestinal disease, and a gold award for a campaign promoting a prescription cream for dermatological use.

“We are very pleased that the work of our agency has been recognized in a competition that celebrates creativity, innovation, and the passion for translating ideas into brilliant, business-driving realities,” said Janet Barker-Evans, executive vice president and chief creative officer of AbelsonTaylor Group. “We thank the MUSE judges and encourage the IAA in its mission to continue discovering and recognizing outstanding creative talent.”

Here are AbelsonTaylor Group’s MUSE Creative Awards Season 1 winning entries, which can be viewed at MUSE Awards Winners:

• Platinum – Branded Content Healthcare & Pharma – Vericel/MACI Video – “No Challenge, No Change”
• Platinum Video – Health & Fitness – Vericel/MACI Video – “No Challenge, No Change”
• Platinum – Video – Branding – Vericel/MACI Video – “No Challenge, No Change”
• Platinum – Video – Medical – Vericel/MACI Video – “No Challenge, No Change”
• Platinum – Video – Motivational – Vericel/MACI Video – “No Challenge, No Change”
• Gold – Brand Content Healthcare & Pharma – Arcutis/Zoryve “The Cream That Can”
• Gold – Health and Fitness – Neurocrine/INGREZZA DTC – “TakING on TD™”
• Gold – Branding – Neurocrine/INGREZZA DTC – “TakING on TD™”
• Gold – Medical – Neurocrine/INGREZZA DTC – “TakING on TD™”
• Gold – Motivational – Neurocrine/INGREZZA DTC – “TakING on TD™”
• Gold – TV Ad – Neurocrine/INGREZZA DTC – “TakING on TD™”
• Gold – Brand Content Healthcare & Pharma – Neurocrine/INGREZZA HCP – “Best of Both Worlds Campaign Evolution”
• Gold – Brand Content Healthcare & Pharma – Seres Therapeutics / Nestle Health Science/VOWST – “C. DIFFENDER HCP Campaign”
• Gold – Brand Content Healthcare & Pharma – Seres Therapeutics / Nestle Health Science/VOWST – “C. Diff Monster DTP Campaign”
• Gold – Brand Content Healthcare & Pharma – Seres Therapeutics / Nestle Health Science/VOWST – “Patient ‘How To’ Video”

The MUSE Creative Awards is a peer-judged competition that brings together artists, designers, creatives, and communications professionals from around the world to honor creative excellence in diverse fields and disciplines. There are two competitions annually: Season 1 in spring and Season 2 in fall.