AbelsonTaylor Group Debuts Full-Services Media Operation AT Activate

MM+M editor Larry Dobrow talks to the media minds behind AT Activate, AbelsonTaylor Group’s latest business unit. “Activate arrives at a moment when a robust health-media capability is on the verge of becoming a must-have for agencies of even modest scale. As Hunter noted, clients under pressures of their own – budgetary, administrative and more – crave a more streamlined relationship with their agency partners. A dedicated media offering signals that a firm’s promises about being a one-stop shop are more than just facile self-branding.”

Read more at AbelsonTaylor debuts full-service media operation AT Activate (mmm-online.com).