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AbelsonTaylor Group Launches Pro Bono Initiative to Support Chicagoland Health and Wellness Innovators
AbelsonTaylor Group, one of the nation’s leading independent healthcare advertising agencies, is proud to announce the launch of UNITE, a...
Read more AbelsonTaylor Group Launches Pro Bono Initiative to Support Chicagoland Health and Wellness InnovatorsThink Tank – Creating the Optimal Omnichannel Media Mix
Senior Media Director Terence Prudhomme talks to PM360 Think Tank about why omnichannel marketing is more about audience data than...
Annual Report Healthcare Communications Agencies: Artificial Intelligence Brings Real Results
Leaders at AbelsonTaylor Group say the agency is harnessing AI-enabled messaging tools through a custom-built AI platform called Lexi. Lexi...
MedAdNews Agency Profile 2025: AbelsonTaylor Group
MedAdNews profiles AbelsonTaylor Group in its annual Agency Issue, highlighting AT Group’s “significant market wins,” new AI tools and initiatives...
As Bluesky continues to grow, opportunities abound for pharma brands
With over 30 million users, Bluesky Social is quickly gaining steam. Associate Director of Engagement Helen Hoye recently spoke to...
Bridging the gap in pharma marketing: Connecting pharma, HCPs, and patients for better communication
In MedAdNew’s bulletin, PharmaLive, Lynnette Hunter, EVP-Director of Client Services, offers a five-step approach to connecting pharma, HCPs and patients...
Prioritizing Mental Health
Prioritizing mental well-being can transform lives and careers. Read VP, Account Director Jeremy Vannatta’s story in the March 2025 mental...
Navigating a Cookieless Future: What Pharma Marketers Need to Know
Senior Director of Performance Media Mike D’Orazio shares his thoughts on how pharma marketers can deliver targeted advertising as an...
Agenda 2025: A New Frontier
In MedAdNews’ “Agenda 2025: A New Frontier,” AbelsonTaylor Group leaders discuss what’s on the horizon for medical advertising in light...
Read more Agenda 2025: A New FrontierPharma brands are struggling to keep the attention of digitally savvy HCPs
Lynnette Hunter, EVP, Director of Client Services, talks to MM+M’s Jack O’Brien about what a digitally savvy HCP is in...
Read more Pharma brands are struggling to keep the attention of digitally savvy HCPsLift tickets: 6 drug launches set for a hefty sales ramp
MM+M looks at launches that are positioned for multi-blockbuster status, thanks to their promise of fulfilling unmet needs, impacting public...
Read more Lift tickets: 6 drug launches set for a hefty sales rampSix steps to navigating the future of pharmaceutical advertising
Terence Prudhomme, Senior Media Director for AT Activate, discusses six steps to optimizing the evolving media landscape for pharma advertisers to communicate...
Read more Six steps to navigating the future of pharmaceutical advertising