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Define Your Brand’s DNA to Build Brand Loyalty
Planning Director Megan Henry shares how to how the best brands successfully set themselves apart and connect meaningfully with their...
Amy Restko Named Clio Health Innovator
AbelsonTaylor Group Planning Director Amy Restko was named a Clio Health Innovator by Clio Health. “Amy has a deep understanding...
MedAdNews Annual Report on Healthcare Communications Agencies: AbelsonTaylor Profile
In its Annual Report on Healthcare Communications Agencies, MedAdNews profiled AbelsonTaylor Group, focusing on the agency’s “high-velocity year,” highlighting notable...
Lynnette Hunter of AbelsonTaylor Group on Empowering Women in the Workforce | Muse by Clio
During Women’s History Month, Lynnette Hunter, EVP, Director of Client Services, speaks about women's leadership at AT Group.
Artificial Intelligence and DTC Marketing: The Real Opportunities – Xpectives.Health
Sharlene Jenner, VP, Director of Engagement, talks about ways pharma marketers can use AI to enhance DTC marketing.
AbelsonTaylor Group Names Lane Degenhart as Vice President, Account Director – PharmaLive
Lane Degenhart, a 20-year pharmaceutical marketing veteran with diverse oncology and rare disease experience, joins AT Group.
Agenda 2024 – Now What? Marketing technologies, AI and data science
Mike D’Orazio, Director of Marketing Technology and Innovation, talks about how generative AI will unlock new levels of efficiency, creativity,...
Agenda 2024 – Now What? Pharma’s Marketing Media Mix and Channels
Terence Prudhomme, media strategy director, discusses how AI democratization of omnichannel marketing in pharma.
AbelsonTaylor Group Employee Culture Initiatives Recognized With Two Prestigious WorkLife Awards for Onboarding and Wellness
Health and wellness advertising agency AbelsonTaylor Group has received two prestigious WorkLife Awards – Best Onboarding Process, recognizing AT Group...
Read more AbelsonTaylor Group Employee Culture Initiatives Recognized With Two Prestigious WorkLife Awards for Onboarding and WellnessAgenda 2024: Choose Your Own Adventure
Eric Densmore, Jeanine Koch, Mike D and Gage Sanders comment on issues to watch in 2024.
FirstWord: Q&A with Sharlene Jenner on AI and Social Media in Pharma
Sharlene Jenner, VP of Engagement Strategy FirstWord, a top pharmaceutical industry site, published an informative Q&A on AI and social...
Read more FirstWord: Q&A with Sharlene Jenner on AI and Social Media in Pharma2024 Predictions from MM+M Agency 100 Honorees – MM+M Online
President Jeff Berg makes industry predictions for the new year.
