Jody Van Swearingen Talks to Marketing & Pharma About Color in Pharma Brands

AT Group’s Jody Van Swearingen, SVP – Creative Director, talks to Marketing & Pharma about the detailed and thoughtful and increasingly challenging process of selecting colors for brands.

“Unlike consumer packaged goods where you can be very simple and very bold and use just one color or maybe two, pharma needs an array of colors because we have a lot of information to communicate,” Van Swearingen said. “Not just the brand and the logo and the product campaign, but there are also charts, data and iconography.”

Read the full article at https://marketingandpharma.com/color-matters-behind-the-hues-and-shades-of-pharma-prescription-brands/?utm_source=mailpoet&utm_medium=email&utm_source_platform=mailpoet