AbelsonTaylor Group Launches Pro Bono Initiative to Support Chicagoland Health and Wellness Innovators

AbelsonTaylor Group, one of the nation’s leading independent healthcare advertising agencies, is proud to announce the launch of UNITE, a new pro bono initiative offering complimentary branding and marketing consulting to early-stage health and wellness startups and small businesses in the Chicago area.

With more than four decades of experience helping global healthcare brands thrive, AbelsonTaylor Group is now turning its focus to supporting bold, local innovators. Through UNITE, one selected business will receive access to AT Group’s full-service agency capabilities — including brand strategy, identity development, storytelling, and campaign creation — entirely free of charge.

“At AbelsonTaylor Group, our mission has always been about improving lives through powerful, purposeful healthcare marketing,” said Jeff Berg, President of AbelsonTaylor Group. “With UNITE, we’re extending that mission by partnering with promising startups and small businesses in our own backyard — helping them bring their vision to life and expand their impact on community health.”

Call for entries is officially open and will remain so through Friday, June 6, 2025. Interested businesses and founders are encouraged to apply via the official UNITE application form, sharing details about their health-focused innovation and the difference they’re working to make.

Three finalists will be invited to present their ideas to the AT Group team, with one business ultimately selected to receive customized, pro bono marketing services.

“Our city is filled with passionate entrepreneurs tackling health challenges in new, meaningful ways,” added Berg. “We want to help amplify those voices — and we’re eager to see what incredible ideas we can help bring to life.”

To learn more about UNITE and apply, visit https://www.abelsontaylorgroup.com/unite/