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DTC Marketing in 2025: It’s Time to Rethink the Conversation
At the recent DTC National conference, one thing was clear: the traditional direct-to-consumer playbook is due for a revamp. In her latest article, Katie Trueman, Account Director at AbelsonTaylor Group, explores how today’s patients expect more than product messaging—they want a trusted, personalized partnership with brands. Katie shares insights on building connected brand ecosystems, leveraging AI for meaningful personalization, and engaging patients in a rapidly evolving healthcare landscape.
Read more: DTC Marketing in 2025 – DTC Perspectives, July 28, 2025
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