Sara Brandt Joins AbelsonTaylor Group as SVP, Head of Media for ATActivate

AbelsonTaylor Group is proud to announce the appointment of Sara Brandt as Senior Vice President, Head of Media for ATActivate, the agency’s full-service, data-driven media division.

Brandt joins AbelsonTaylor Group with more than two decades of experience leading integrated media strategy and investment across healthcare, consumer packaged goods, technology, retail, and financial services categories. A recognized leader in developing innovative, performance-driven media solutions, she brings a proven ability to translate data and audience insights into strategies that drive measurable business results.

In her new role, Brandt will oversee all aspects of media strategy, planning, and activation within ATActivate. She will lead a multidisciplinary team across print, digital, video, search, and social media channels—ensuring that media programs are insight-led, performance-focused, and deeply integrated with AbelsonTaylor Group’s creative and engagement strategies. Brandt will also play a key role in driving new business initiatives and expanding the agency’s media offerings for existing clients.

“We’re thrilled to welcome Sara to the AT Group leadership team,” said Lynnette Hunter, EVP, Director of Client Services, AbelsonTaylor Group. “Sara’s background in building advanced video investment practices and data-enabled media frameworks is exceptional. Her leadership, combined with her deep understanding of the healthcare category, will further elevate ATActivate’s ability to deliver innovative, measurable media solutions that make a real impact for our clients.”

Before joining AbelsonTaylor Group, Brandt served as SVP, Head of Video Strategy and Investment at Publicis Health Media, where she built the agency’s first-ever video investment practice. Previously, Brandt held senior leadership roles at OMD and Mindshare, where she led large-scale media engagements for major clients including Abbott, Kimberly-Clark, Walgreens, Essilor, and Unilever. Her career has focused on operational efficiency, cross-agency coordination, and the development of skilled, high-performing teams.

Brandt holds a Bachelor of Science in Journalism with an Advertising and Public Relations focus from the University of Wisconsin–Madison.

“I’m incredibly excited to join AbelsonTaylor Group and lead the next chapter of growth for ATActivate,” said Brandt. “The agency’s deep expertise in health and wellness, combined with its commitment to innovation and data-driven creativity, makes this an inspiring place to advance what’s possible in healthcare media.”