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Leveraging Multi-Touch Attribution for Greater Brand Marketing Success
Even in the present age of AI, big data and omnichannel marketing, pharma brands—for the most part—are stuck to the...
The AI Revolution Has Arrived: Shaping the Next Generation of Pharma Marketing
Sharlene Jenner – VP Director of Engagement Strategy is joined by five industry professionals to discuss the impact AI has...
Eric Densmore Promoted to Senior Biz-dev Role at AbelsonTaylor
In his 16th year with the agency, Densmore has been promoted from SVP/ account director to SVP Business Development where...
Agency 100 Studio Session: AbelsonTaylor | Marketing Attribution Comes of Age in Pharma
Rebecca Visconti – VP Marketing Intelligence discusses how the agency is helping its clients track and measure the impact of...
Who’s the Boss with Jeff Berg
AT President Jeff Berg reflects on what he has learned about leadership over his 35 years in research, marketing, and...
Agency 100 Studio Session: AbelsonTaylor | The future of generative AI in pharma marketing
AT’s VP – Director of Engagement Strategy Sharlene Jenner discusses some of the opportunities and challenges generative AI will bring...
5 Steps to Psychological Safety When Crafting DEI Programs
Yolanda Macias, Director of Diversity and Inclusion, talks about the practice of psychological safety at the agency and how companies...
Agency 100
AbelsonTaylor is featured in the annual MM+M Top 100 list of North American agencies. A profile on the agency highlights...
Health Literacy and Rare Disease
In a discussion about health literacy, MedAdNews talks to AT’s Sharlene Jenner, VP – Director of Engagement Strategy, and Mike...
Embracing Generative AI: Why Its Disruption is Positive for Pharma
Sharlene Jenner VP Director of Engagement Strategy talks about the unique benefits and challenges that the industry will face with...
Clio Health Innovators 2023: Meet 21 Leaders Driving Progress in Healthcare Marketing
Megan Henry, Planning Director named to 2023 class of Clio Health Innovators.
ELITE 2023 Creative Director Marissa Ori of AbelsonTaylor
Marissa Ori, VP Creative Director wins 2023 PM360 Elite Award for her ability to convey messages through words in her...
