What Pharma Can Teach Every Marketer About Risk, Regulation and Trust

What happens when regulation, trust, and creativity collide in healthcare marketing? In his latest guest post for the 4A’s and Coalition for Healthcare Communication (CHC), Eric Densmore, SVP of Business Strategy at AbelsonTaylor Group, explores how shifting FDA rules, patient skepticism, and the pace of digital change are reshaping the way brands communicate. From guardrails that make creativity safer to the power of trust in rare disease campaigns, his insights go beyond healthcare and apply to any brand navigating complexity. Read the full article here: https://cohealthcom.org/2025/10/21/what-pharma-can-teach-every-marketer-about-risk-regulation-and-trust/