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From Insights to Action: The Bridge Between Strategy and Execution
“Having access to more information doesn’t automatically lead to better decisions—you need judgment,” says AbelsonTaylor Group’s Amy Restko, VP, Engagement...
The Human Story Underneath the Data: Translating Clinical Rigor into Brand Strategy
In an interivew with Roastbrief US, Planning Director Elise Pietracatella explains how at AbelsonTaylor Group believes the science and the...
The Modern Agency: One Size Does Not Fit All
In an industry defined by constant change, the fundamentals still matter. In MM+M’s latest e-book, Jeff Berg, President of AbelsonTaylor Group,...
Lessons from my time in space health tech for medical marketers
Find out what space health has to do with medical advertising, according to our Medical Strategy Director, Dr. Elsa Varghese,...
The Era of Generating is Over. The Era of Directing Just Started.
In a new era of AI-powered creativity, Art Director David Osorio believes that AI is only as powerful as the...
The AI-era interview: What healthcare agencies are really hiring for
AI may be changing how candidates apply and how agencies recruit, but the most valuable skills in healthcare marketing remain...
Cybersecurity considerations in pharma marketing: Trust must come first
“Responsible AI adoption is essential to protecting our clients, our agency, and the patients ultimately served by the work we...
The Leadership Circle: Kelly Ofman and the New Era of Pharma Communication
AbelsonTaylor Group’s current VP & Account Director analyzes the challenges of launching category-defining therapies, managing brands under global scrutiny, and...
Think Tank – Independent vs. Holding Company Agencies
“One advantage independents have is proximity,” notes AbelsonTaylor Group President Jeff Berg in the Think Tank column of the June...
Read more Think Tank – Independent vs. Holding Company AgenciesIndependence, Innovation, and Momentum: AbelsonTaylor Group’s Defining Moment
AbelsonTaylor Group is having a moment. In a recent Med Ad News profile, the agency is recognized for a year...
A Powerful Combination for Giving Back
The group was formed during the COVID pandemic to restore wooded areas of a public golf course that had become overrun with invasive species. What began as occasional weekend volunteering evolved into a leadership role, organizing work sessions and supporting long-term planning.
The Power of Curiosity: What I’ve Learned on My Journey from Medicine to Marketing
In a recent MedAdNews byline, Elsa Varghese, M.D., medical strategy director at AbelsonTaylor Group, reflects on the role curiosity has...
