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Agenda 2024: Choose Your Own Adventure
Eric Densmore, Jeanine Koch, Mike D and Gage Sanders comment on issues to watch in 2024.
2024 Predictions from MM+M Agency 100 Honorees – MM+M Online
President Jeff Berg makes industry predictions for the new year.
Healthcare Agency Roundtable 2023: Audience intelligence and market disruptors – PharmaLive
Killian Schaffer, Director, Engagement Strategy, discusses factors and data driving meaningful engagement in medical marketing and better healthcare decisions.
Healthcare Agency Roundtable 2023: Cutting Through the Social Noise – PharmaLive
Helen Hoye, Associate Director, Social Media Strategy, shares insights on to marketing leaders on cutting through social media clutter.
Healthcare Agency Roundtable 2023: Artificial intelligence for the foreseeable future – PharmaLive
Sharlene Jenner, VP – Director of Engagement Strategy, discusses the transformative potential of AI in medical marketing and advertising.
Leveraging Multi-Touch Attribution for Greater Brand Marketing Success
Even in the present age of AI, big data and omnichannel marketing, pharma brands—for the most part—are stuck to the...
The AI Revolution Has Arrived: Shaping the Next Generation of Pharma Marketing
Sharlene Jenner – VP Director of Engagement Strategy is joined by five industry professionals to discuss the impact AI has...
Eric Densmore Promoted to Senior Biz-dev Role at AbelsonTaylor
In his 16th year with the agency, Densmore has been promoted from SVP/ account director to SVP Business Development where...
Agency 100 Studio Session: AbelsonTaylor | Marketing Attribution Comes of Age in Pharma
Rebecca Visconti – VP Marketing Intelligence discusses how the agency is helping its clients track and measure the impact of...
Who’s the Boss with Jeff Berg
AT President Jeff Berg reflects on what he has learned about leadership over his 35 years in research, marketing, and...
Agency 100 Studio Session: AbelsonTaylor | The future of generative AI in pharma marketing
AT’s VP – Director of Engagement Strategy Sharlene Jenner discusses some of the opportunities and challenges generative AI will bring...
5 Steps to Psychological Safety When Crafting DEI Programs
Yolanda Macias, Director of Diversity and Inclusion, talks about the practice of psychological safety at the agency and how companies...
