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DTC Marketing in 2025: It’s Time to Rethink the Conversation
At the recent DTC National conference, one thing was clear: the traditional direct-to-consumer playbook is due for a revamp. In...
The Pros and Cons of Using AI in Developing Scientific Communications
AI is rapidly reshaping scientific communications — but speed and scale don’t replace judgment. In a July 7, 2025 MedAdNews...
Odysseys with Trish Reynolds
What’s better than sun, sand, surf, and dogs? We don’t have an answer. Read PM360’s “Odysseys” feature by VP Director...
What pharma marketers should know about Bluesky
In the ever-changing world of social media, Bluesky has emerged as an intriguing new platform, particularly for HCPs and the...
Think Tank – Creating the Optimal Omnichannel Media Mix
Senior Media Director Terence Prudhomme talks to PM360 Think Tank about why omnichannel marketing is more about audience data than...
Annual Report Healthcare Communications Agencies: Artificial Intelligence Brings Real Results
Leaders at AbelsonTaylor Group say the agency is harnessing AI-enabled messaging tools through a custom-built AI platform called Lexi. Lexi...
MedAdNews Agency Profile 2025: AbelsonTaylor Group
MedAdNews profiles AbelsonTaylor Group in its annual Agency Issue, highlighting AT Group’s “significant market wins,” new AI tools and initiatives...
As Bluesky continues to grow, opportunities abound for pharma brands
With over 30 million users, Bluesky Social is quickly gaining steam. Associate Director of Engagement Helen Hoye recently spoke to...
Bridging the gap in pharma marketing: Connecting pharma, HCPs, and patients for better communication
In MedAdNew’s bulletin, PharmaLive, Lynnette Hunter, EVP-Director of Client Services, offers a five-step approach to connecting pharma, HCPs and patients...
Prioritizing Mental Health
Prioritizing mental well-being can transform lives and careers. Read VP, Account Director Jeremy Vannatta’s story in the March 2025 mental...
Navigating a Cookieless Future: What Pharma Marketers Need to Know
Senior Director of Performance Media Mike D’Orazio shares his thoughts on how pharma marketers can deliver targeted advertising as an...
How will medical marketing’s DE&I efforts fare in 2025?
Antonio Rivera, director of engagement at AbelsonTaylor Group, discusses how as AI becomes more embedded in healthcare and marketing, it...
