Leaders at AbelsonTaylor Group say the agency is harnessing AI-enabled messaging tools through a custom-built AI platform called Lexi. Lexi is powered by AT Group’s proprietary ActionCatalysts framework and allows teams to craft smarter, relevant, and more impactful messages for HCPs, patients, and caregivers in a secure, nimble environment – trained on over 40 years of AT Group expertise in reaching these audiences. The end result is that teams are working smarter to deliver messaging that truly connects. Fully embracing AI applications, the agency integrated new software tools to enhance operations and streamline many internal processes, including its CRM system.

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