Press What’s news at AbelsonTaylor Group
Select category
Think Tank – Creating the Optimal Omnichannel Media Mix
Senior Media Director Terence Prudhomme talks to PM360 Think Tank about why omnichannel marketing is more about audience data than it is media platform. “Particularly in healthcare, where decision-making is complex and multifaceted, ensuring that messaging is both timely and contextually relevant can significantly impact engagement and outcomes.” Read the full article at https://www.pm360online.com/think-tank-creating-the-optimal-omnichannel-media-mix/
Media Contact:
Recent Posts
The AI-era interview: What healthcare agencies are really hiring for
AI may be changing how candidates apply and how agencies recruit, but the most valuable skills in healthcare marketing remain...
In the News Read more The AI-era interview: What healthcare agencies are really hiring forAmy Restko Promoted to Vice President, Engagement Strategy at AbelsonTaylor Group
AbelsonTaylor Group today announced the promotion of Amy Restko to Vice President, Engagement Strategy. A strategic leader with expertise in...
Read Press Read more Amy Restko Promoted to Vice President, Engagement Strategy at AbelsonTaylor GroupCybersecurity considerations in pharma marketing: Trust must come first
“Responsible AI adoption is essential to protecting our clients, our agency, and the patients ultimately served by the work we...
In the News Read more Cybersecurity considerations in pharma marketing: Trust must come firstConnect with us
Find out what's top of mind for the people reimagining health and wellness advertising.