Press What’s news at AbelsonTaylor Group
Select category
Think Tank – Creating the Optimal Omnichannel Media Mix
Senior Media Director Terence Prudhomme talks to PM360 Think Tank about why omnichannel marketing is more about audience data than it is media platform. “Particularly in healthcare, where decision-making is complex and multifaceted, ensuring that messaging is both timely and contextually relevant can significantly impact engagement and outcomes.” Read the full article at https://www.pm360online.com/think-tank-creating-the-optimal-omnichannel-media-mix/
Media Contact:
Recent Posts
The Modern Agency: One Size Does Not Fit All
In an industry defined by constant change, the fundamentals still matter. In MM+M’s latest e-book, Jeff Berg, President of AbelsonTaylor Group,...
In the News Read more The Modern Agency: One Size Does Not Fit AllLessons from my time in space health tech for medical marketers
Find out what space health has to do with medical advertising, according to our Medical Strategy Director, Dr. Elsa Varghese,...
In the News Read more Lessons from my time in space health tech for medical marketersThe Era of Generating is Over. The Era of Directing Just Started.
In a new era of AI-powered creativity, Art Director David Osorio believes that AI is only as powerful as the...
In the News Read more The Era of Generating is Over. The Era of Directing Just Started.Connect with us
Find out what's top of mind for the people reimagining health and wellness advertising.