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Think Tank – Creating the Optimal Omnichannel Media Mix
Senior Media Director Terence Prudhomme talks to PM360 Think Tank about why omnichannel marketing is more about audience data than it is media platform. “Particularly in healthcare, where decision-making is complex and multifaceted, ensuring that messaging is both timely and contextually relevant can significantly impact engagement and outcomes.” Read the full article at https://www.pm360online.com/think-tank-creating-the-optimal-omnichannel-media-mix/
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