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AbelsonTaylor Group Receives the Healthcare Businesswomen’s Association ACE Aspire Award for its Employee Psychological Safety Initiative
AT Group President Jeff Berg and Lisa Chengary, Senior Director of Engagement Strategy, accept the ACE Aspire Award, presented by...
Read more AbelsonTaylor Group Receives the Healthcare Businesswomen’s Association ACE Aspire Award for its Employee Psychological Safety InitiativeAbelsonTaylor Group Wins Gold and Two Silver Accolades at the 2023 PM360 Trailblazer Awards
Leading health and wellness advertising network AbelsonTaylor Group earned a gold and two silvers at the 2023 PM360 Trailblazer Awards,...
Read more AbelsonTaylor Group Wins Gold and Two Silver Accolades at the 2023 PM360 Trailblazer AwardsLeveraging Multi-Touch Attribution for Greater Brand Marketing Success
Even in the present age of AI, big data and omnichannel marketing, pharma brands—for the most part—are stuck to the...
AbelsonTaylor Group Named PM360 Trailblazer Finalists in Nine Categories
AbelsonTaylor Group has been named a finalist in nine categories of the 2023 Trailblazer Awards. The finalists are: Professional Website/Online...
Read more AbelsonTaylor Group Named PM360 Trailblazer Finalists in Nine CategoriesSeres Therapeutics and Nestle Health Science Marketing Teams Named PM360 Trailblazer 2023 Finalist for Marketing Team of the Year
PM360, a publication for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries, has named Seres Therapeutics...
Read more Seres Therapeutics and Nestle Health Science Marketing Teams Named PM360 Trailblazer 2023 Finalist for Marketing Team of the YearThe AI Revolution Has Arrived: Shaping the Next Generation of Pharma Marketing
Sharlene Jenner – VP Director of Engagement Strategy is joined by five industry professionals to discuss the impact AI has...
Eric Densmore Promoted to Senior Biz-dev Role at AbelsonTaylor
In his 16th year with the agency, Densmore has been promoted from SVP/ account director to SVP Business Development where...
Agency 100 Studio Session: AbelsonTaylor | Marketing Attribution Comes of Age in Pharma
Rebecca Visconti – VP Marketing Intelligence discusses how the agency is helping its clients track and measure the impact of...
Who’s the Boss with Jeff Berg
AT President Jeff Berg reflects on what he has learned about leadership over his 35 years in research, marketing, and...
Agency 100 Studio Session: AbelsonTaylor | The future of generative AI in pharma marketing
AT’s VP – Director of Engagement Strategy Sharlene Jenner discusses some of the opportunities and challenges generative AI will bring...
5 Steps to Psychological Safety When Crafting DEI Programs
Yolanda Macias, Director of Diversity and Inclusion, talks about the practice of psychological safety at the agency and how companies...
Agency 100
AbelsonTaylor is featured in the annual MM+M Top 100 list of North American agencies. A profile on the agency highlights...