From Tik Tok to Digital Opinion Leaders, Social Media’s Integral Role in Strategy and Engagement

In the MedAdNews annual Healthcare Agency Roundtable, AbelsonTaylor Group experts weigh in on social media’s role in strategy and engagement. Chief Creative Officer Janet Barker-Evans discusses how rapid change in social media is impacting strategy and work with clients.  With over 80% of Internet users ages 18-49 using social media platforms to find health information, Barker-Evans explores the challenges and opportunities that agencies face in reaching people; Creative Director Erich Voigt shares his thoughts on how pharma companies are driving engagement on social media by using patient influencers and HCPs, to create awareness that’s both authentic and impactful; and Helen Hoye, Associate Director of Engagement, shares insights on which social media platforms are experiencing the most in healthcare marketing. Healthcare Agency Roundtable 2024: From TikTok to digital opinion leaders, social media’s integral role in strategy and engagement