Top Innovations of 2024: AT Activate

Established in 2012, PM360 introduced the first-ever issue focused entirely on the pharma and healthcare marketing industry’s latest innovations. In 2024, AbelsonTaylor Group’s AT Activate was selected as a leader in Marketing Technology or Services. AT Activate, a full-service media agency, offers advanced end-to-end media strategy capabilities that make high-impact pharmaceutical advertising accessible to brands of all sizes. The solution is transforming the pharmaceutical advertising landscape for clients by leveraging data-driven insights, advanced technologies, and a dynamic approach to consumer, patient and healthcare professional (HCP) engagement. This strategy democratizes DTC high-cost TV buys with digital streaming for smaller brands or rare disease conditions with modest budgets. Read more at https://www.pm360online.com/pm360-2024-innovative-marketing-technology-or-services-at-activate/