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The Era of Generating is Over. The Era of Directing Just Started.

6July, 2026

In a new era of AI-powered creativity, Art Director David Osorio believes that AI is only as powerful as the creativity behind it. Read his 4As guest blog on the relationship between AI and creatives from his time at the Upscale conference in San Francisco: https://www.aaaa.org/blog/guest-post-the-era-of-generating-is-over-the-era-of-directing-just-started/

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