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The Leadership Circle: Kelly Ofman and the New Era of Pharma Communication
AbelsonTaylor Group’s current VP & Account Director analyzes the challenges of launching category-defining therapies, managing brands under global scrutiny, and how agency independence serves as the engine for innovation in a consolidated market.
“Integrated thinking only happens when you anchor everything—strategy, creative, and execution—to a shared human truth and a shared business objective, even if the expressions differ by audience,” said Ofman..
Read the full article at https://roastbrief.us/the-leadership-circle-kelly-ofman-and-the-new-era-of-pharma-communication/
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