The Leadership Circle: Kelly Ofman and the New Era of Pharma Communication

AbelsonTaylor Group’s current VP & Account Director analyzes the challenges of launching category-defining therapies, managing brands under global scrutiny, and how agency independence serves as the engine for innovation in a consolidated market.

“Integrated thinking only happens when you anchor everything—strategy, creative, and execution—to a shared human truth and a shared business objective, even if the expressions differ by audience,” said Ofman..

Read the full article at https://roastbrief.us/the-leadership-circle-kelly-ofman-and-the-new-era-of-pharma-communication/