Rise of the Machines

Six AbelsonTaylor execs discuss emerging marketing issues in February “Agenda 2023” cover story.

• Words of the Year for 2022 and 2023 (Jeff Berg, President)
• How Political and Regulatory Battles Will Impact the Lives of Brand Managers and Marketers (Jay Carter, Director of Business Development)
• What’s Next for Marketing Technologies (Christie Volke, VP Media Strategy)
• How Pharma Marketers Help Provide Health Equity (Jay Carter, Director of Business Development), (Yolanda Macias, Director of Diversity and Inclusion)
• How Brands Can Optimize the Effectiveness of Their Sales Teams (Christopher Dimmock, SVP Integrated Strategy)
• How the Marketing Media Mix Will Change in 2023 (Christie Volke, VP Media Strategy)
• New Offerings Brand Managers Will Expect from Agencies (Lynnette Hunter, EVP Director of Client Services Account Management)
• Trends Flying Under the Radar (Jeff Berg, President), (Jay Carter, Director of Business Development)

Read more on MedAdNews/PharmaLive