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Rise of the Machines

15February, 2023

Six AbelsonTaylor execs discuss emerging marketing issues in February “Agenda 2023” cover story.

  • Words of the Year for 2022 and 2023 (Jeff Berg, President)
  • How Political and Regulatory Battles Will Impact the Lives of Brand Managers and Marketers (Jay Carter, Director of Business Development)
  • What’s Next for Marketing Technologies (Christie Volke, VP Media Strategy)
  • How Pharma Marketers Help Provide Health Equity (Jay Carter, Director of Business Development), (Yolanda Macias, Director of Diversity and Inclusion)
  • How Brands Can Optimize the Effectiveness of Their Sales Teams (Christopher Dimmock, SVP Integrated Strategy)
  • How the Marketing Media Mix Will Change in 2023 (Christie Volke, VP Media Strategy)
  • New Offerings Brand Managers Will Expect from Agencies (Lynnette Hunter, EVP Director of Client Services Account Management)
  • Trends Flying Under the Radar (Jeff Berg, President), (Jay Carter, Director of Business Development)

Read more on MedAdNews/PharmaLive

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