Agenda 2025: A New Frontier

In MedAdNews’ “Agenda 2025: A New Frontier,” AbelsonTaylor Group leaders discuss what’s on the horizon for medical advertising in light of a new administration in Washington, new AI and data tools, new approaches to omnichannel communications, and new ways to target and engage HCPs and patients at ever more granular levels.

Jeremy Vannatta, VP, account director, discusses the surprises AI held for healthcare communications world and what happened or didn’t happen in an unexpected way. Jeremy also addresses the skills that brand managers will expect from their agency partners in 2025 and other changes brewing in the agency world. Lynnette Hunter, executive VP, director of client services, talks about what brands need to do to optimize and maximize the effectiveness of sales reps going forward. And Terence Prudhomme, senior director of media strategy, addresses how he foresees pharma’s marketing and communications media mix changing – or not changing – in 2025, and how various channels will develop and change in the new year.

Read the story at: https://www.pharmalive.com/agenda-2025-a-new-frontier/.