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AbelsonTaylor Group Names Lane Degenhart as Vice President, Account Director – PharmaLive
Lane Degenhart, a 20-year pharmaceutical marketing veteran with diverse oncology and rare disease experience, joins AT Group.
Agenda 2024 – Now What? Marketing technologies, AI and data science
Mike D’Orazio, Director of Marketing Technology and Innovation, talks about how generative AI will unlock new levels of efficiency, creativity,...
Agenda 2024 – Now What? Pharma’s Marketing Media Mix and Channels
Terence Prudhomme, media strategy director, discusses how AI democratization of omnichannel marketing in pharma.
Agenda 2024: Choose Your Own Adventure
Eric Densmore, Jeanine Koch, Mike D and Gage Sanders comment on issues to watch in 2024.
2024 Predictions from MM+M Agency 100 Honorees – MM+M Online
President Jeff Berg makes industry predictions for the new year.
Healthcare Agency Roundtable 2023: Audience intelligence and market disruptors – PharmaLive
Killian Schaffer, Director, Engagement Strategy, discusses factors and data driving meaningful engagement in medical marketing and better healthcare decisions.
Healthcare Agency Roundtable 2023: Cutting Through the Social Noise – PharmaLive
Helen Hoye, Associate Director, Social Media Strategy, shares insights on to marketing leaders on cutting through social media clutter.
Healthcare Agency Roundtable 2023: Artificial intelligence for the foreseeable future – PharmaLive
Sharlene Jenner, VP – Director of Engagement Strategy, discusses the transformative potential of AI in medical marketing and advertising.
Leveraging Multi-Touch Attribution for Greater Brand Marketing Success
Even in the present age of AI, big data and omnichannel marketing, pharma brands—for the most part—are stuck to the...
The AI Revolution Has Arrived: Shaping the Next Generation of Pharma Marketing
Sharlene Jenner – VP Director of Engagement Strategy is joined by five industry professionals to discuss the impact AI has...
Eric Densmore Promoted to Senior Biz-dev Role at AbelsonTaylor
In his 16th year with the agency, Densmore has been promoted from SVP/ account director to SVP Business Development where...
Agency 100 Studio Session: AbelsonTaylor | Marketing Attribution Comes of Age in Pharma
Rebecca Visconti – VP Marketing Intelligence discusses how the agency is helping its clients track and measure the impact of...
