AbelsonTaylor Group MM+M’s Agency 100 2024

In a winning year that AT Group President Jeff Berg describes as, “swimming in a sprint in an Olympic gold-medal race,” the agency rises up in MM+M’s annual Agency 100 to 44th. EVP, director of client services, Lynnette Hunter, credits the agency’s ascent in part to the integration of media planning and buying with the agency’s other services, which has become a true differentiator for AT. “We house media account planning, engagement, strategy and measurement under the umbrella of an integrated strategy team,” she explains. “They’re very connected, sharing knowledge of the customer, the brand and the science. You don’t get that when you work with four different agencies that aren’t under the same roof. Things get lost in translation.”

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