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Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene
Janet Barker-Evans, EVP–Chief Creative Officer at AbelsonTaylor Group, offers MM+M’s Jack O’Brien a candid and thoughtful perspective on how Omnicom’s consolidation of IPG is reshaping Chicago’s once-storied advertising landscape. Quoted throughout the piece, Janet reflects on the emotional and cultural loss felt across the industry as legacy agency names disappear, while also warning of the risks consolidation poses to creativity, client relationships, and agency identity. Her insights frame a broader conversation about homogeneity, independence, and what truly defines value in healthcare marketing today.
Read more: Medical marketing leaders on how the new Omnicom will reshape the fabled Chicago ad scene
https://www.mmm-online.com/news/medical-marketing-leaders-on-how-the-new-omnicom-will-reshape-the-fabled-chicago-ad-scene/
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