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What’s the Word of the Year for 2023?
Lynnette Hunter, EVP, Director Client Services, weighs in on the important role that data will play in pharma marketing in 2023, as marketers in 2022 prioritized creating a stronger digital presence.
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May 29, 2025
What pharma marketers should know about Bluesky
In the ever-changing world of social media, Bluesky has emerged as an intriguing new platform, particularly for HCPs and the...
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May 12, 2025
AbelsonTaylor Group Launches Pro Bono Initiative to Support Chicagoland Health and Wellness Innovators
AbelsonTaylor Group, one of the nation’s leading independent healthcare advertising agencies, is proud to announce the launch of UNITE, a...
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May 8, 2025
Think Tank – Creating the Optimal Omnichannel Media Mix
Senior Media Director Terence Prudhomme talks to PM360 Think Tank about why omnichannel marketing is more about audience data than...
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