Pharma brands are struggling to keep the attention of digitally savvy HCPs

Lynnette Hunter, EVP, Director of Client Services, talks to MM+M’s Jack O’Brien about what a digitally savvy HCP is in 2025 and what’s impeding pharma’s communications with this target audience. Hunter notes that when organizations are committed to learning their customers’ needs and architecting communication strategies that deliver relevant and meaningful content at the appropriate times and channels for HCPs, they can succeed. “Though many brands ‘talk the talk’ about omnichannel, Hunter says they haven’t made a successful execution in meeting the needs of HCPs — which can make all the difference.” Read the article at https://www.mmm-online.com/features/pharma-brands-struggle-to-keep-hcp-attention/.