MM+M Agency 100 StoryCast, AbelsonTaylor: Working in and living with rare disease

EPISODE SUMMARY

Supporting rare disease brands takes a special type of team. These brands require a particular level of authenticity in their patient-centric approach – even when the promotional messaging is for HCPs. Let’s dig beyond the surface of rare disease brand support and talk to an engagement strategy team that has been leading the charge on innovation in this space both as marketers and as a mother of a child with a rare disease.

SHOW CONTRIBUTORS
Larry Dobrow
Erica Rivera
Lisa Chengary