Press What’s news at AbelsonTaylor Group
Select category
Healthcare Agency Roundtable 2025: Artificial intelligence – Not a Hero, Nor Villain
AI is rapidly transforming both how we work and how we collaborate with clients. AbelsonTaylor Group CCO Janet Barker-Evans talks with MedAdNews about how AT Group has embedded AI across the entire creative and production lifecycle, from insight development and concept testing to multichannel content production. Learn about AT Group’s internal tools, like the Lexi AI platform, Gravitas, a synthetic HCP intelligence platform, and other innovations enhance how teams think, write, and evaluate creative, allowing AT Group to test ideas early and refine messaging based on authentic clinical perspectives. Read the full article at https://www.pharmalive.com/healthcare-agency-roundtable-2025-artificial-intelligence-not-a-hero-nor-villain/
Media Contact:
Recent Posts
The Modern Agency: One Size Does Not Fit All
In an industry defined by constant change, the fundamentals still matter. In MM+M’s latest e-book, Jeff Berg, President of AbelsonTaylor Group,...
In the News Read more The Modern Agency: One Size Does Not Fit AllLessons from my time in space health tech for medical marketers
Find out what space health has to do with medical advertising, according to our Medical Strategy Director, Dr. Elsa Varghese,...
In the News Read more Lessons from my time in space health tech for medical marketersThe Era of Generating is Over. The Era of Directing Just Started.
In a new era of AI-powered creativity, Art Director David Osorio believes that AI is only as powerful as the...
In the News Read more The Era of Generating is Over. The Era of Directing Just Started.Connect with us
Find out what's top of mind for the people reimagining health and wellness advertising.