Healthcare Agency Roundtable 2025: Artificial intelligence – Not a Hero, Nor Villain

AI is rapidly transforming both how we work and how we collaborate with clients. AbelsonTaylor Group CCO Janet Barker-Evans talks with MedAdNews about how AT Group has embedded AI across the entire creative and production lifecycle, from insight development and concept testing to multichannel content production. Learn about AT Group’s internal tools, like the Lexi AI platform, Gravitas, a synthetic HCP intelligence platform, and other innovations enhance how teams think, write, and evaluate creative, allowing AT Group to test ideas early and refine messaging based on authentic clinical perspectives. Read the full article at https://www.pharmalive.com/healthcare-agency-roundtable-2025-artificial-intelligence-not-a-hero-nor-villain/