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11 pieces of work that inspired top healthcare creatives
In a year-end roundup for MM+M, Janet Barker-Evans, EVP- Chief Creative Officer at AbelsonTaylor Group, shares the piece of work that most inspired her creative thinking as healthcare marketing looks ahead to 2026. In the December 23, 2025 feature, Janet spotlights Friedreich’s Back for Biogen, praising the social-first campaign for its rare use of humor to illuminate a serious, progressive disease in a way that feels human, culturally fluent, and genuinely engaging.
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